Pinfold Care Home

Pinfold Care Home, part of the Astra Homes group, provides long-term residential care for individuals living with mental health conditions. When Astra Homes sought to refresh Pinfold’s brand and online presence, they entrusted me with crafting a visual and digital identity that balances professionalism with compassion. This delicate project required sensitivity, creativity, and clarity — the goal was to present a calm, trustworthy, and supportive environment for families and care professionals seeking specialist residential support. The result is a warm, confident brand and a user-friendly website that reflects the care and dignity at the heart of Pinfold’s mission.